About Us

We believe some of us are born for games.

The game did not create the gamer. The gamer created the games to better himself and expand the realms of his imagination, while exploring teachable and repeatable experiences to pass on as cultural lessons.

Games and sports are ways of exploring the environment and building social interactions in scenarios otherwise unattainable in daily life. They allow for role play, inspiration and open up channels for creativity otherwise dulled by the busy modern mind.

Games are therapeutic, cathartic and increase empathy and selfless awareness. 

Games enhance life and our capacity for perception. They improve reflexes and hand eye coordination thus helping in the remapping of neural pathways in the brain. The focused repetition of an action will create muscle memory literally rewriting the way the brain processes and performs a movement command in our bodies.

There is an uncanny talent and desire that makes one look for and shine at games. There is a call for challenge and a thirst for exploration, for self discovery and renewal of ways.

It is what we call the ‘gamer personality’. People that posses this might manifest great prowess in most of any games or physical tasks they get involved in and will have a tendency to get caught and absorbed by games and competitive sports on a much higher engagement level than average behaviour.

We are looking for a gamer’s redemption and a detailed window into what actually makes us play and how it affects our lives and behaviour, while educating about the impact of games and gaming on the actual human society.

Keep gaming, play smart!